Virtual Outfit Try-On: How to Use the Looklet Dressing Room

It’s no secret that e-commerce is booming, with the industry aiming to be at $1 trillion by 2025; 7.18% growth in the last 5 years. Each year online retailers are doing more and more to optimise their customer’s online experiences, increase conversion rates and drive down returns.

Hailed the future of fashion retail e-commerce, virtual outfit try-on is the next big step for retailers to become market leaders. Big players like Walmart and Amazon have invested in tools to help their customers shop, by allowing them to visualize their purchases from the comfort of their phones and computers. Current consumer behavior science supports the idea that consumers are more likely to like your product if the model is similar to them in size, age and race traits. Here, we will explore the key benefits of AI powered virtual try-on, and how to use Looklet Dressing Room to enhance customer experiences and drive sales in e-commerce.

Why Virtual Try-On is Key to Modern E-Commerce

Many fit-tech solutions, such as virtual try-on, are using AI to help customers try before they buy––offering tangible benefits for both retailers and consumers:

• Improved Customer Confidence: Virtual try-on for clothes allows shoppers to see how products look on a model that resembles their size or style, reducing hesitation and increasing purchase likelihood.
• Lower Return Rates: Accurate visualization helps customers make informed decisions, leading to fewer returns and less logistical hassle for retailers.
• Broader Inclusivity: By enabling personalization for diverse body types, ages, and ethnicities, virtual try-on for apparel promotes inclusivity and body positivity in fashion.
• Enhanced Data Insights: Retailers can gather valuable insights into customer preferences and behaviors, driving more targeted marketing strategies.
• Cost Savings: Reduced return-related costs and fewer sample photoshoots contribute to significant savings over time.

Looklet Dressing Room: Bridging the Gap Between In-Store and Online Shopping

With our virtual try-on software, Looklet Dressing Room, fashion retailers can offer truly memorable shopping experiences online, with the highest standards of image quality, color accuracy, and photo-realism.

• Combine your current aspirational PDP/imagery with a unique customer experience
• Increase conversion and cross-sell complementary products
• Attract and engage customers with an exciting and experimental tool
• Deepen the relationship through the use of data & technology––giving customers what they want, when they want it

Virtual Try-On For Clothes – Effortless with Looklet Dressing Room

Using the Looklet Dressing Room is simple, allowing virtual try-on for clothes to be seamlessly integrated into your website or mobile platform. Here’s a step-by-step guide on using our virtual try-on software––for both desktop and mobile:

Desktop

1. Customers view your e-commerce site’s category list and each garment list page has a try-on button listed below it. The dressing room widget is closed at this stage.
2. Once the customer selects a garment to try on/style by using the try-on button, the dressing room widget will open and show the garment on models. In this view, customers can:
   – Choose from a library of various models with varying body types. The customer can choose a model that has a similar body type, or any other model they want to see “dressed” in your brand’s garments.
   – View a list of all garments within the look
   – Add garments directly to basket
3.  When the customer decides to scroll through the category list, the dressing room will be minimized for better viewing

Mobile 

1. The customer views the category list and selects an item they would like to buy or style. They can add items directly to the Dressing Room from here. The Dressing Room pops up with that item added to the current styling selection
2. Once on the product detail page (PDP) page, they will also see a ‘Try in Dressing Room’ option
3. Now your customer can view the item in the Dressing Room with the option to change body type, add and remove items, and add items directly to basket. Closing the Dressing Room gets you back to the original PDP for the product of interest.

If you want to learn more about our virtual try-on powered by AI and how you can customize it for your brand, drop us an email at business@looklet.com. Want to see the virtual outfit try-on in action? Learn more and try our demo here.

Keep your eyes out for our next “virtual outfit try-on” article where we deep dive into the opportunities it can open up for retailers with a walk-through of use cases.

Sources:

https://commonthreadco.com/blogs/coachs-corner/fashion-ecommerce-industry-trends

Curious to Learn More About Our Virtual Try-On Software?

Discover how our AI powered e-commerce solution combines the best of both worlds: real and AI-generated models, along with virtual outfit try-on. If you’re interested in learning more about how we can support your brand, feel free to reach out to us through the ‘Contact Us’ form at the bottom of this page!