Saks Fifth Avenue’s
Digital Evolution
Enhancing Luxury E-Commerce at Scale
Saks Fifth Avenue’s
The Challenge
Scaling High-Quality
E-Commerce Photography
Saks Fifth Avenue, a renowned American luxury retailer founded in 1924, sought to optimize its e-commerce photography workflows while maintaining the high-quality visuals expected by its clientele.
Selling some of the world’s most premium brands, Saks understands the importance of maintaining an exceptional, luxury aesthetic in its imagery.
Traditional on-model photography required extensive resources—hiring models, stylists, and makeup artists—leading to high costs and long production timelines. Saks needed a solution that could streamline image production without compromising its luxury brand aesthetics.
“With Looklet, we’ve achieved a high level of operational efficiency while maintaining the premium quality that defines our brand.”
Ali McLeod
VP of Photo Studios & Digital Operations
Saks Fifth Avenue
Key Results
Significant Results from Our Partnership
- Faster production – Complete on-model looks live within 6–24 hours.
- Reduced staffing – From eight-person shoots to single-operator studios.
- Cost savings – Eliminated spend on pre-production, models, and retouching.
- Flexible styling – Customizable tools for quick trend adaptation.
- Stronger performance – Increased PDP views and conversions.
The Solution
Elevated Visuals
Without Compromise
By implementing Looklet Enterprise, Saks Fifth Avenue innovated its digital imagery production. With four Looklet Studios in Pennsylvania and one in New York City, Saks dramatically increased efficiency and improved their production workflows.
The ability to produce on-model imagery without the need for traditional photoshoots enabled Saks to scale quickly while maintaining their brand integrity.
THE IMPACT
Measurable Impact on Sales and Engagement
- Faster Time-to-Market: Products are ready for online publication within six hours of shooting, enabling quicker product launches and improved inventory turnover.
- Creative Flexibility: Customizable digital models and styling options allow Stockmann to maintain brand consistency while adapting to new trends without costly reshoots.
- Cost Efficiency: Eliminated traditional photography costs, including model fees, studio rentals, and extensive retouching, optimizing budget allocation.
- Enhanced Customer Engagement: On-model imagery improves product presentation, leading to higher product detail page views and increased conversion rates.
- Consistent, High-Quality Imagery: Looklet’s automated solution ensures uniformity across all product categories, strengthening Stockmann’s brand identity.
- Seamless Omnichannel Experience: Looklet guarantees a consistent, unified experience across Stockmann’s online and in-store presence.
Conclusion
Future-Proofing Luxury Retail
Saks Fifth Avenue’s journey with Looklet demonstrates how luxury retailers can modernize their image production workflows while maintaining quality and brand consistency.
By leveraging automation, Saks has not only streamlined operations but also enhanced customer engagement and reduced costs.
“Our partnership with Looklet has been incredibly collaborative. They are always open to feedback and continuously innovate to meet our needs.”
Ali McLeod
VP of Photo Studios & Digital Operations
Saks Fifth Avenue
Curious about what other clients think of us?
“Looklet has revolutionized cost structure on our photo studio operations, allowing us to significantly reduce expenses per item. This has freed up resources that we can now invest in other strategic areas of our business”
– Heidi Kontuniemi, Manager of the Digital Sales Preparation at Stockmann