Choosing the right automated image production solution for fashion e-commerce

Interest and use of automated, AI and other advanced image production tools are heating up

Recently there has been lots of chatter in the e-commerce image production space and popular media about AI-assisted imagery that eliminates any need for real models (see PC Mag article, McKinsey article, TechCrunch article) Supporters of some of these tools advocate for the ability to easily allow apparel shoppers to see garments in body types and diversity that resonate with their own.  

Looklet is part of the innovative tech companies in the Fashion Tech and image production industries. We applaud retailers and brands who seek to capitalize on the latest technology to support image production and on-model imagery. It’s a growing trend that doesn’t seem to be dying down soon. As one of many automated imagery solutions in the market, Looklet has (for 14+ years)  aimed to balance the cost, time, and production efficiencies technology offers while staying true to our commitment to realism, high-quality imagery, and real models.

The decision to implement tech tools into your brand's product capture process considers many factors and in today’s market there are a number of exciting tools brands and retailers can compare. 

Things to consider when evaluating automated e-commerce apparel image production software and tools

Products in the market work differently for different aims and can help address your company’s various priorities and goals. Looklet has differentiated itself with its emphasis on photo-realism and, as a principle, avoiding overuse of retouching and AI. We believe that image quality and accurate representation are part of our DNA and core values and we continue to push our product development without sacrificing image quality. Through research (Baymard Institute research, McKinsey research) we’ve reviewed many studies that show on-model imagery along with clear, high-resolution captures of products reduces returns and increases conversion rates.

Comparing Looklet to a purely AI-powered solution for your e-commerce apparel imagery: Key facts and features 

Models: Realism, Diversity, and Model Management

- Our software includes a diverse portfolio of real models that we shoot in person. Yes - our models are real and minimally retouched as is customary in the apparel market. We also simplify the budgeting and logistics process related to model shoots.- We offer a broad range of choices with 80+ models in our library (and growing!) focusing on inclusivity and diversity. Out of the box model library missing something critical for your brand’s aesthetic? No worries
- it’s possible to shoot custom models specific to your brand.*- We maintain relationships with model agencies and clients allowing growth in the breadth of the model library and even more variety as client and market needs inform the casting of new models.

The Looklet Dressing Room- Our response to the “virtual try-on” revolution. Your customers want to visualize their favorite pieces on real models across a variety of diverse characteristics. The Looklet Dressing Room is a complementary tool to production in the Looklet Studio.

- For best brand representation, you can cast your favorite and highest performing models and Looklet will shoot and digitize them and make them available in your Looklet Dressing Room*. For a demo click here.

Advanced Imaging, AI, and other advanced technology

- We often get questions regarding the role, if any, of AI in Looklet’s imagery. Our imagery of apparel and models are real captures to ensure the best quality and integrity of the final image of the real item. Looklet does embrace and Uses AI and 3D parts in our software and processes. Using AI and 3D parts allows us to automate and streamline many processes resulting in high-quality on-model imagery in as little as 24hrs.

Want to learn more about whether Looklet is right for your apparel image production? Reach out to us on business@looklet.com.

*Not included with our standard solution, capability offered for a fee.