Dynamic, Flexible and On-Demand Digital Dressing

Looklet’s software revolutionizes the way businesses create images for online apparel sales. In the traditional e-commerce apparel photography process everything is photographed together, at the same time, to form a final look that will be published online. Looklet’s approach is different: Instead we automate image capture and break the process down into individual components, allowing each item to be its own image that can be styled with all other images you’ve shot and easily swapped out for different pairings. All this happens right in our proprietary Look Creator software. This unique approach allows for fast capture and seamless, on demand model and background changes, enhancing flexibility and efficiency in image production.

Looklet Supports Business Demands and Market Trends

Looklet is designed to meet the demands of businesses while also staying aligned with current market trends. From a business perspective, the software can increase image production during peak seasons and offers significant cost savings by streamlining the image creation process. Additionally, Looklet caters to latest market trends such as enhanced personalization, dynamic content creation, and staying ahead of fashion trends. Let’s explore the practical benefits of Looklet’s rapid, on-demand and automated model and background change functionality when using Look Creator.

Increased Productivity through Rapid Model and Background Changes

Looklet enables rapid model and background changes through the “Template” feature in Look Creator. Using templates can increase the speed and total out-put capacity for fully-styled looks (publish ready). This streamlined process allows for the creation of a higher volume of high-quality images in less time, resulting in improved efficiency and reduced costs since the items are only shot once, in the studio at the time of capture. Once our system automatically processes and retouches item images, they appear in your own library within the Look Creator. Style and swap models and backgrounds as much as you need in Look Creator.

Benefits and Value of Looklet’s Template Feature includes:

1. Enhanced Personalization

Looklet empowers businesses to customize models and backgrounds based on customer preferences, fostering deeper engagement and higher conversion rates. This personalization aspect enhances the overall shopping experience and can strengthen brand loyalty and conversion.Check out a demo of our other personalization tool and virtual try-on solution The Looklet Dressing Room – Click Here.

2.Images Containing Out-of-Stock Items are automatically restyled and Ready for Export

If images published online have any of their items sell-out (become out-of-stock), Looklet technology supports flagging these images and automatically restyling by removing the out-of-stock item from all affected images, replacing with an in stock item. Simply open your Looklet Styling app, pull up the flagged images, approve (or restyle) and export brand new images – with only in stock items.
Read more about the out-of-stock feature in – This Article.

3. Dynamic Content Creation

With the rise of social media and digital marketing, there’s a growing demand for dynamic and visually appealing content. Looklet’s ability to create diverse imagery for various marketing channels or regions at scale can rapidly help your business stay competitive in today’s market.The image displays one outfit (turtleneck sweater, pants, and sneakers), shot individually on our menswear mannequin George, and digitally combined using Look Creator software, styled on three models with distinct backgrounds.

4. Staying Ahead of Trends

In the fast-paced fashion industry, staying ahead of trends is crucial for business success. Looklet enables businesses to experiment and test different styles and adapt your imagery to reflect current fashion preferences, thereby supporting initiatives to attract more customers and drive sales.

“One of Looklet’s strengths is its ease of customization, allowing us to meet brand standards and creative expectations effortlessly.” 

– Ali McLeod, VP of Photo Studios & Digital Operations, Saks
(Read the full Case Study with Saks Fifth Avenue here)

5. Agility and Flexibility

In today’s dynamic business environment, agility and flexibility are key to success. Looklet’s ability to quickly iterate and support experimentation with different models and backgrounds allows businesses to respond rapidly to changing market dynamics and consumer preferences, giving them a competitive edge in the market, such as being able to apply a crop to multiple images at the same time, with just the click of a button.

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   In Look Creator, you can effortlessly edit the background (and crops, models, etc) on hundreds of items in just a few clicks and within seconds. Whether you’re rebranding your page or importing personalized backgrounds for each season or collection, you have complete creative control.

Conclusion

Looklet offers a comprehensive solution for image capture, processing, post production and styling looks for businesses in the online apparel industry. Our “Templates” feature is one of many features designed to support the speed of your image production while providing flexibility and personalization. This feature gives your teams a key advantage and often necessary function to create, style, export and publish imagery fast without sacrificing quality.

To help you visualize the feature, check out 2 examples of what it looks like to rapidly change Models and Backgrounds using the “Template” feature.

Example 1: Using Templates to Randomize and Quickly Change Models

Want a mix of full-face or unrecognizable models? Or want to use a variety of model faces to show-off a particular item or aim for diversity on your site? Select from our library of models or randomize the model selection to create some variety in your looks. Simply select and add your selections to the template, and click a button to apply your various options!

A model template created in the digital styling software, Look Creator, for our womenswear body Elena (image 1 – choose from over 100 looks!), randomly applied to a collection of evening tops (image 2).

Example 2: Using Templates to Rapid Style and Change Looks

Are you repeatedly creating looks for a brand that only wants short-haired models, small movements or a specific background? Are you tired of scrolling to find the most athletic looking models for your sportswear? Invest some time now and create a custom template with those preferences. It will save you a lot of time in the long run as you can rapidly apply and change models, backgrounds, body positioning and more.

Example list of templates created for different item categories and brands in Look Creator.

Learn more about the Looklet products mentioned in this article:

1. Product Overview – Studio, Look Creator, Item Reviewer and Dashboard (Page)
2. Looklet Dressing Room (Demo)
3. Out of Stock feature (Blog Article)
4. Explore how our clients are using and benefiting from Looklet’s products in our Customer Case Studies Page

Curious About Our Game-Changing Technology?

Discover how our AI powered e-commerce solution combines the best of both worlds: real and AI generated models, along with advanced virtual dressing room technology to enhance your digital dressing experience. If you’re interested in learning more about how we can support your brand, feel free to reach out to us through the ‘Contact Us’ form at the bottom of this page!