Stockmann’s
New Era of Imagery
Transforming E-Commerce Imagery with Speed and Consistency
Stockmann’s
The Challenge
Cost-Effective & High-Quality
E-Commerce Photography
Founded in 1862, Stockmann is Northern Europe’s largest department store, renowned for its premium fashion, beauty, and design selection. With flagship locations in Helsinki, Tallinn, and Riga, the retailer blends heritage with innovation to deliver an innovative shopping experience.
However, maintaining high-quality imagery across its diverse product range posed a challenge. Traditional photography workflows were slow, costly, and inconsistent, leading to inefficiencies, delayed product launches, and rising operational expenses.
To meet the growing demand for faster online availability, Stockmann needed a scalable, cost-effective solution that would streamline production while preserving its brand’s visual excellence.
“Looklet has revolutionized our cost structure, allowing us to significantly reduce expenses per item. This has freed up resources that we can now invest in other strategic areas of our business.”
Heidi Kontuniemi
Manager of Digital Sales Preparation
Stockmann
Key Results
Significant Results from Our Partnership
- 6-Hour Turnaround – Faster product launches and improved availability.
- Cost Efficiency – Significant savings on models, studio costs, and retouching.
- Increased Conversions – Higher engagement and sales through on-model imagery.
- Omnichannel Consistency – Seamless online and in-store experiences.
- Optimized Inventory Flow – Faster product turnover and better availability.
The Solution
Looklet’s Cost Effective
On-Model Photography
Stockmann partnered with Looklet to streamline their e-commerce photography, cutting down turnaround times and enhancing visual consistency. By adopting Looklet’s automated on-model imaging technology, Stockmann eliminated the need for costly traditional photoshoots and reduced their post-production efforts.
This shift allowed them to accelerate time-to-market, while ensuring standardized, high-quality imagery across all product categories. Looklet standardized lighting, angles, and styling, enabling Stockmann to maintain a cohesive brand look without the need for reshoots or manual adjustments, ensuring consistent and polished visuals across all products.
THE IMPACT
Measurable Impact on Sales and Engagement
- Faster Time-to-Market: Products are ready for online publication within six hours of shooting, enabling quicker product launches and improved inventory turnover.
- Creative Flexibility: Customizable digital models and styling options allow Stockmann to maintain brand consistency while adapting to new trends without costly reshoots.
- Cost Efficiency: Eliminated traditional photography costs, including model fees, studio rentals, and extensive retouching, optimizing budget allocation.
- Enhanced Customer Engagement: On-model imagery improves product presentation, leading to higher product detail page views and increased conversion rates.
- Consistent, High-Quality Imagery: Looklet’s automated solution ensures uniformity across all product categories, strengthening Stockmann’s brand identity.
- Seamless Omnichannel Experience: Looklet guarantees a consistent, unified experience across Stockmann’s online and in-store presence.
“Looklet’s commitment to R&D ensures we always
have the latest innovations at our fingertips.”
Heidi Kontuniemi
Manager of Digital Sales Preparation
Stockmann
Conclusion
The Future of Fashion Imagery
Stockmann’s journey with Looklet highlights how retailers can achieve faster workflows, cost efficiency, and improved customer engagement through digital innovation.
By leveraging Looklet’s automated solutions, Stockmann has set a new standard for scalable, high-quality e-commerce imagery.
“With Looklet, our daily production is far higher, and it’s more cost-effective than live model shoots.”
Heidi Kontuniemi
Manager of Digital Sales Preparation
Stockmann
Curious about what other clients think of us?
“Looklet has revolutionized cost structure on our photo studio operations, allowing us to significantly reduce expenses per item. This has freed up resources that we can now invest in other strategic areas of our business.”
– Suzi Staheli, Studio Manager at Holt Renfrew