Holt Renfrew’s
Digital Transformation
Setting the Standard in Luxury Retail E-Commerce
Holt Renfrew’s
The Challenge
Scaling Luxury E-Commerce Photography
Holt Renfrew, a heritage luxury retailer in Canada, faced the challenge of translating its in-store luxury experience into the digital world while improving e-commerce efficiency.
Their traditional photography workflows were slow and inconsistent, leading to long turnaround times, inefficient resource use, and visual inconsistencies – especially for accessories like handbags. Their legacy system was unable to meet the demands of fast-paced digital retail.
“Our partnership with Looklet has transformed the way we approach e-commerce, allowing us to scale quickly without compromising on quality”
Suzi Staheli
Studio Manager
Holt Renfrew
Key Results
Significant Results from Our Partnership
- 54% reduction in turnaround time
- Increased customer engagement and conversions
- Significant cost savings on pre-production, models, and retouching
- Better inventory flow and faster product launches
The Solution
Looklet’s Automated On-Model Photography
Holt Renfrew needed a fast, consistent, and scalable photography solution without compromising its premium brand. Looklet Enterprise cut turnaround times by 54%, replacing slow, traditional photoshoots with an efficient, automated workflow that got products online faster.
Beyond speed, flawless consistency was key. Accessories, handbags, and apparel were all presented with uniform lighting, angles, and styling, ensuring a polished, luxury aesthetic across every product. The Look Creator tool further streamlined styling, allowing their team to produce high-quality on-model images at scale, without the added costs of models, makeup artists, and fashion stylists.
THE IMPACT
Measurable Impact on Sales and Engagement
- 54% Reduction in Turnaround Time: Faster production workflows allowed Holt Renfrew to meet e-commerce demands efficiently.
- Higher Engagement & Conversions: On-model imagery drove greater interaction with PDPs, increasing conversion rates.
- Inventory Flow Optimization: The ability to shoot garments separately and assemble full looks later helped improve inventory movement and availability.
- Omnichannel Consistency: A seamless transition between online and in-store visuals enhanced the customer experience.
Looklet has allowed us to reduce pre-production costs by eliminating the need for live models, hair and makeup, and other logistical complexities, while maintaining the high-quality visuals our customers expect.
Suzi Staheli
Studio Manager
Holt Renfrew
Conclusion
Innovating Luxury
E-Commerce
Holt Renfrew’s journey with Looklet proves that luxury retailers can achieve faster workflows, cost savings, and enhanced customer engagement by embracing digital innovation.
Looklet helped them elevate their e-commerce experience while preserving the luxury and sophistication of their brand.
“With Looklet, our daily production is far higher, and it’s more cost-effective than live model shoots.”
Suzi Staheli
Studio Manager
Holt Renfrew
Curious about what other clients think of us?
“With Looklet, we’ve achieved a high level of operational efficiency while maintaining the premium quality that defines our brand.”
– Ali McLeod, VP of Photo Studios & Digital Operations at Saks Fifth Avenue