Wehkamp partners with Looklet to create automated fashion photography

Wehkamp, a prominent Dutch retailer, has joined forces with Looklet to enhance their e-commerce capabilities and operational adaptability. This strategic collaboration reflects Wehkamp’s commitment to leveraging cutting-edge technologies to foster agility, efficiency, and an improved customer experience.

The partnership elevates Wehkamp’s array of fashion photography production methods. By reducing reliance on externally sourced imagery, the retailer gains increased control over the uniformity and visual appeal of images showcased on its customer-facing websites. Furthermore, it streamlines the fashion product photography process, markedly accelerating the pace at which on-model fashion images are generated and deployed on the site.

“Wehkamp is proud to partner with Looklet to revolutionize our approach to fashion photography. This collaboration aligns seamlessly with our commitment to innovation and customer-centricity. By incorporating Looklet’s cutting-edge technology into our Creative Hub, we’re not just streamlining our operations but redefining the way we present our products online. This strategic move allows us to maintain control over the visual consistency of our imagery, enhance operational efficiency, and ultimately provide an elevated shopping experience for our customers. At Wehkamp, we believe in staying ahead of the curve, and this collaboration with Looklet exemplifies our dedication to shaping the future of online retail.”

Wehkamp stands as a digital haven for shoppers in the Netherlands. Boasting a rich history that dates back to 1952, Wehkamp has seamlessly evolved with the times, transitioning from a catalog-based model to a thriving online marketplace. The company is known for its user-friendly website and innovative approaches to e-commerce, making it a trailblazer in the Dutch retail landscape. With a commitment to convenience, quality, and a finger on the pulse of consumer trends, Wehkamp continues to shape the future of online shopping in the Netherlands.

Adam Berg, CEO and Co-Founder of Looklet, expressed enthusiasm, stating, “We are thrilled to collaborate with our new partners at Wehkamp. Our close collaboration aims to introduce market solutions that enhance the overall performance of their e-commerce platform. This includes optimizing studio operations for greater efficiency, reducing time to market, and ultimately elevating their conversion rates.”

Wehkamp has seamlessly incorporated two cutting-edge Looklet photo studios into their Creative Hub in Zwolle, streamlining their studio operations to generate top-notch imagery with simplicity. The advanced technology eliminates the necessity for extensive productions that involve a multitude of individuals, such as models, photographers, and hair and makeup artists. Instead, Looklet leverages cutting-edge technology to automate the process, showcasing products on models in a variety of poses with efficiency and precision.

Founded in 2009 in Stockholm, Looklet is a technology for fashion retailers’ e-commerce image production. With Looklet’s custom photo studios and styling software, retailers and brands have the flexibility of dynamic merchandising, while using real models. Looklet shoots models, digitizes them, and puts them into the system so their clients can style products. They offer a photo solution for fashion e-commerce players without in-person models or photographers.

NOTE FOR EDITOR

About Looklet

Based in Stockholm, Looklet is a cutting-edge technology for e-commerce imagery created by fashion and advertising veterans. With custom photo studios and styling software, retailers and brands have the flexibility of dynamic merchandising, using real models – without forgoing quality. Looklet offers a photo solution for fashion e-commerce players without the need for models or photographers. It is a technology for fashion retailers’ e-commerce image production, which includes Studio (plug & play solution) and virtual software. Looklet was founded in 2009 by five Swedish fashion, art, and advertising experts. Looklet shoots real models, digitizes them, and puts them into the system so their clients can style with products that were also shot on Looklet.

Curious About Our Game-Changing Technology?

Discover how our AI powered e-commerce solution combines the best of both worlds: real and AI generated models, along with advanced virtual dressing room technology to enhance your digital dressing experience. If you’re interested in learning more about how we can support your brand, feel free to reach out to us through the ‘Contact Us’ form at the bottom of this page!