The Benefits for Online Brands and Retailers of Using Virtual Try-On

Every brand and retailer is aiming to become a market leaders and virtual try-on is a game-changing tool to make this possible. With the Looklet Dressing Room, we are tackling the many known pain points e-commerce players face and driving clear achievable goals to overcome these challenges.

Offer Personalization

Personalization is key in the competitive world of e-commerce apparel. With countless customization tools available, your brand loyalty and trust can determine whether a customer makes a single purchase or becomes a lifelong advocate.

One effective way to enhance brand loyalty and increase conversion rates is through virtual try-on experiences. By offering personalized shopping experiences, virtual try-on builds trust with customers. Fashion customer behavior researcher, Ben Barry, argues that relying solely on idealized imagery may not drive sales. In fact, many North Americans feel disengaged from advertisements featuring idealized models, as they prefer ads that empower them and allow them to envision how products will suit them personally.

Reduce Returns

Returns eat into margins – this is well-appreciated by all e-commerce retailers and brands. But how is your company reducing these returns? Providing personalized sizing information (down to the brand and even item category) helps avoid returns due to fit. More item information and styling inspiration images can also tackle returns related to styling know-how, lack of clarity related to embellishment or detail scaling, and other information related to return reasons.

Increase Conversion

By utilizing personalization and virtual try-on, The Looklet Dressing room offers a seamless way for customers to engage with your brand, leading to increased sales volume and revenue. This interactive tool allows customers to learn more about products, while also suggesting similar styles to enhance their shopping experience.

The feedback loop generated through this platform enables you to gather valuable customer data, allowing for timely delivery of personalized inspiration. You can track the customer journey over time, adapting your product recommendations as their personal style evolves. For instance, if a customer initially explores maternity clothes, you can subsequently offer relevant items based on their past purchases and current life-stage. As time passes, you can even target them with sales campaigns for kidswear if their circumstances change.

Collect Data (and  Improve Buying Decisions)

Retailers can also collect data of all the products that are styled to get high quality data on how their target group styles their garments and what brands and categories they combine. How does this data help? Well for one, forecasting becomes easier, more targeted and more “just in time” product deliveries can mitigate clearance/mark-downs that erode profit margins.

Using Looklet and The Looklet Dressing Room means Item imagery and customer styling preferences and frequencies are now “living” items that can help you target customers better and make smarter decisions not only for next season’s purchase but also for future design and production planning.

Build Loyalty

The Digital Dressing Room offers the perfect personalized shopper experience, allowing customers to create wish lists and customize their shopping journey. In the past, personal shoppers played a crucial role in providing expertise and styling advice in person, increasing conversion rates.

Now, virtual try-on tools like The Looklet Dressing Rooms capture this information, creating new opportunities for personal shoppers to offer their expertise in the digital age. Even if a personal shopper experience isn’t suitable, customers can still become brand evangelists by using social sharing to gather input from their network.

In Summary

Returning customers could be able to try new products with garments they already bought, increasing their connection and affinity to your brand.

In short, the next wave of e-commerce apparel success means rethinking how to leverage brand loyalty and offering your audience customized, on-time, and on-their-brand styles and tools. The cost picture should not only focus on the initial investment, but the lost opportunity costs from not capitalizing on personalization and organic, instantly tailored upselling.

Curious About Our Game-Changing Technology?

Discover how our AI powered e-commerce solution combines the best of both worlds: real and AI generated models, along with advanced virtual dressing room technology to enhance your digital dressing experience. If you’re interested in learning more about how we can support your brand, feel free to reach out to us through the ‘Contact Us’ form at the bottom of this page!