Looklet Launches Virtual Studio
Create On-Model Imagery in Minutes
Published byLooklet/May 30, 2025
Every great fashion house started somewhere – often with a sketch, a vision, and a dream bigger than the resources at hand. Creativity has never been the problem. But scalable quality production? That’s a different story. That’s why Swedish fashion-tech company Looklet is introducing Virtual Studio: a groundbreaking solution that enables brands to create premium, on-model imagery in just minutes.
With Looklet’s enterprise product already proven to deliver 88% faster turnaround, more than 40% cost savings, and a 100% boost in studio productivity, Virtual Studio brings that same trusted foundation to an even broader audience – with the potential to go even further. With Looklet Virtual Studio, brands of all sizes can scale their content production with unprecedented speed, precision, and ease.
From Product to Model – Instantly
Looklet Virtual Studio is a cloud-based platform that gives you the power to produce high-quality content with astonishing speed and flexibility. You simply upload your product images, and our team ensures they’re production-ready. From there, it’s all in your hands.
- Creative control – Design stunning on-model fashion imagery with customizable backgrounds, poses, and crops.
- 30+ AI-generated fashion models – Access high-quality models anytime, with options for varied looks and expressions.
- Highly personalized – Easily customize images for different markets to boost relevance, engagement, and conversions.
Fully flexible & easy to use – Enjoy a user-friendly, scalable platform that grows with your business needs.
Crafted With the Industry, For the Industry
Stockholm-based Looklet, founded in 2009, has long stood at the intersection of high fashion and high-tech. Unlike others in the space, its proprietary AI delivers
production-ready fashion imagery without compromise – no wonky arms or fingers, just flawless realism. It’s the technology trusted by Saks Fifth Avenue, Holt Renfrew, The Very Group and a new generation of digital fashion leaders.
Imagery That Converts and Sustains
On-model imagery doesn’t just look better – it sells better. In fact, 75% of online shoppers consider product photos crucial to their purchasing decisions. High-quality visuals can increase conversion rates by up to 30%, making them one of the most effective tools for driving revenue.
Looklet Virtual Studio empowers brands to create consistent, high-impact imagery that aligns seamlessly with their visual identity. This on-model content doesn’t just boost shopper confidence, it deepens emotional engagement and brand recognition across channels.
And the value doesn’t stop at product pages. With Virtual Studio, brands can easily repurpose content across social media, email campaigns, and advertising and more , maximizing impact while streamlining production.
Looklet is the smarter, faster way to
create fashion imagery at scale.
About Looklet
Founded in 2009 in Stockholm, Looklet combines fashion expertise with advanced technology to streamline e-commerce imagery.
Our solutions, Looklet Enterprise and Looklet Virtual Studio, enable high-volume retailers and growing brands to produce high-quality, styled model imagery at scale.
With seamless workflows and limitless styling options, we empower creative, merchandising, and e-commerce teams to work faster, smarter, and more sustainably.
