Body Diversity in your PDP for inclusivity and increased sales

A person’s body shape plays an important role in determining what pieces of clothing will be most suitable for them, yet the majority of online imagery is based on a “one-size-fits-all” approach. Therefore many apparel shoppers stick to in-store shopping because of the ability to physically try on the garments and walk out with their purchase.

Wouldn’t it be great to see that same top on more than one body shape? Or those pair of jeans? That jacket?

Incorporating two different body types within your product page will give your customers a better sense of fit, as well as creating a more inclusive environment, not making them feel relegated to a special section for shopping.

This tactic could also help boost online sales. For example, Asos reported that their total orders rose 30% from the same period the year before, spurred in part by the retailer’s choice to show their products on different size models. In addition, they saw the average basket value increasing by 3% and conversions rising by 20 basis points.*

Creating imagery to suit all shoppers needs will not only lead to the possibility of increased sales but also overall customer satisfaction and inclusivity for a wider range of shoppers.

Looklet solution for model photography offers this exact possibility, as we strive towards body positivity and inclusivity. Shooting on our female standard and plus size mannequins and digitally styling on a wide range of diverse models, fashion retailers can show the same garments on different-sized models, suiting all customers’ needs and giving them a better idea of how the garment will fit their bodies.

Source: *https://www.retaildive.com/news/asos-is-showing-how-clothes-look-on-different-body-types/520053/

Curious About Our Game-Changing Technology?

Discover how our AI powered e-commerce solution combines the best of both worlds: real and AI generated models, along with advanced virtual dressing room technology to enhance your digital dressing experience. If you’re interested in learning more about how we can support your brand, feel free to reach out to us through the ‘Contact Us’ form at the bottom of this page!