It’s no secret that E-commerce is booming, with the industry aiming to be at $1 trillion by 2025; 7.18% growth in the last 5 years. Each year online retailers are doing more and more to optimise their customer’s online experiences, increase conversion rates and drive down returns.
Hailed the future of fashion retail e-commerce, virtual try-on, and fitting rooms are the next big step for retailers to become market leaders. Big players like Walmart and Amazon have invested in tools to help their customers shop to visualize their purchases from the comfort of their phones and computers. Current consumer behavior science also supports the idea that consumers are more likely to like your product if the model is similar to them in size, age and race traits.
Many of these fit-tech solutions are built using AR and AI to help customers try before they buy. These initiatives are part of the push to reduce customer returns which eat into profit margins and encourage customers to purchase complementary items to complete their “looks”.
With the Looklet Dressing Room, fashion retailers can offer truly memorable shopping experiences online with the highest standards of image quality, color accuracy, and photo-realism.
Using our try-on solution is simple and the interactive feature can be integrated into your website or mobile easily. Here we take you through an easy 3-step guide of the customer journey with the Looklet Dressing Room
Desktop
Mobile
If you want to learn more about the Looklet Dressing room features and how you can customize it for your brand drop us an email at business@looklet.com. Want to see it in action? Learn more and try our demo here.
Keep your eyes out for our next “try on” article where we deep dive into the opportunities it can open up for retailers with a walk-through of use cases.
Sources:
https://commonthreadco.com/blogs/coachs-corner/fashion-ecommerce-industry-trends