Personalization is a leading trend in e-commerce today, not just for its ability to boost customer engagement but, more importantly, for its proven impact on conversion rates. Despite this, many retailers still present identical product images to millions of customers, overlooking critical factors like demographics, location, preferences, buying history, and individual tastes. Here, we’ll explore how AI fashion models and dynamic imagery transform personalization, optimization, and efficiency in e-commerce.
AI models are reshaping the fashion industry by delivering personalized, realistic representations of clothing that cater to the unique preferences and needs of online shoppers. Leading fashion retailers and brands are digitizing real model photography by partnering with advanced tech solutions.
At Looklet, we combine superior photo equipment with revolutionary software technology to create dynamic fashion imagery. By leveraging digital fashion models, we offer unparalleled flexibility in producing tailored visuals that meet diverse customer preferences. This means that our technology can render unlimited new versions of a product image, with zero marginal cost and minimal marginal effort for their Photo e-com teams—all while preserving exceptional image quality and photorealism.
So what are the use cases once you have dynamic imagery?
As humans, we tend to trust and like people that are similar to us. With Looklet, you can actually show customers models that look more similar to them by doing the corresponding segmentation, grouping your selected digital fashion models in our outfitting software and creating the images accordingly.
Occasions and emotions can vary depending on the time and context. For instance, on a Monday morning, a customer might resonate more with a blazer styled formally with a shirt and blouse, reflecting a professional mindset. By Friday afternoon, however, the same customer might be anticipating time with friends after work, making the blazer more appealing when styled casually with a skirt or denim jeans. Tailoring product imagery to these shifting preferences can create a deeper connection and enhance the shopping experience.
Similarly, trends across continents or even across countries can be vastly different and all of that can be reflected with data once you compose the product images.
No one can predict with certainty which style or outfit will convert best. So why not test it?
The reason this isn’t commonly done today is simple: traditional photography is costly and resource-intensive. Creating just three distinct outfits with different models and HMUP requires significant time, money, and effort.
However, with dynamic imagery and digital fashion models, you can effortlessly create multiple outfit variations in minutes, all without incurring additional costs over time. Let data-driven insights determine which styles perform best.
It’s very common for fashion retailers offering a “shop the look” feature on their product pages to encounter situations where an item in the outfit eventually goes out of stock. With traditional photography, this often means being stuck with outdated product images on your website or having to reshoot the entire outfit—a process that incurs significant additional costs and time.
However, if you work with dynamic imagery and ai fashion models/digitalized real models, you can easily replace any clothing item or accessory. Swap out-of-stock items for items you want to promote—whether due to stock availability or higher profit margins. Our software also includes alerts, notifying you when an item in a styled outfit is no longer available. Learn more about this feature in our blog post on out-of-stock alerts.
To summarize, our belief is that customized images sell better by definition than one size fits all.
Our vision is real-time dynamic imagery, meaning that every single customer should see a different image that drives his or her emotion and optimizes conversion rate when going on the product detail page. And in the end, our mission is to enable our clients to boost conversion and basket size of their e-com sites.
Looklet is the leading tech solution for advanced model photography. By deconstructing the creative process, we allow fashion retailers to photograph individual garments on mannequin and digitally style them on model later in our outfitting software. For digital fashion model selection, we offer an ever-growing library of over 80 pre-shot real models and AI-generated fashion models, each featuring a variety of styles and facial expressions to choose from. Lastly, complete looks can easily be updated and re-styled by recalling the image, creating a new version of the original look and exporting the images again before publishing on your e-com site.
Discover how our AI powered e-commerce solution combines the best of both worlds: real and AI fashion models, along with advanced virtual dressing room technology to enhance your digital dressing experience. If you’re interested in learning more about how we can support your brand, feel free to reach out to us through the ‘Contact Us’ form at the bottom of this page!
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