The Turn-around Time (TAT) of product imagery matters. Slowness to market means losing money in the new e-commerce centered reality. Are you struggling to reduce your turnaround time and getting fed up juggling uncertainty and cost? We unpack the impact and causes of these delays and show you how Looklet can offer you swift, consistent image production and web publication.
Causes of delayed products and product imagery on your e-commerce site are many:
While Covid of course highlighted and increased the pressures of on-time samples, shoots, and publication time, most of these challenges are not new; rather, they are ongoing industry factors that skilled executives work to manage. The task now is for risk management through digital tools to decrease TAT and lean out the entire process.
Ok, so what can we do to relieve these pain points? Thankfully many of these factors can be controlled and digital tools are the key to these changes.
Looklet allows you to reduce delays or minimize their impact in a variety of ways:
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Streamlined Workflow Looklet is an all-in-one solution that allows 1-2 of your staff members to “run” product imagery shoots themselves - simply by dressing our emblematic green mannequin. With staff count going from 5+ people to 1 or 2 your risk of delay decreases and your production increases. |
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Scaling Flexibility We help you manage production spikes so no SKUs get left behind and your customers see your latest items even faster. With Looklet, images are returned within just a few hours, making it perfect for late sample send-ins. Items are ready to style to suit your customer's needs. Your image settings, such as crops or file type, are already set up in our Look Creator, so there is no need to waste time reapplying. Our advanced software solution does the heavy lifting by handling retouch and delivering publication-ready images. |
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Built-in model imagery + automated shooting Struggling to find the right models for your brand without breaking the bank with expensive fly-ins and logistics? Looklet eliminates the need to coordinate complicated model shoots, handle model rights, casting and booking, hair and makeup, photographers and assistants, and even the legal requirements for children’s apparel shoots. Our dedicated model team handles all these tasks for you. |
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High-quality imagery on demand With your Looklet studio availability 24/7 and publication-ready imagery available the next day, you can shoot items one day and publish them the very next day! Your copy teams can use Looklet’s production monitoring tool and start writing product descriptions in parallel to shooting Lastly, our automated styling technology means it's never been faster to shoot, retouch, assemble and style your looks. This gives you more control and more time for your customers to shop for your latest items and make everyone happy. |
Which one of these problems shows up most in your business? Chances are it's more than one. Looklet’s all-in-one, automated model photography solution puts you in control saving you valuable time (and money). Use the extra time and savings designing your next new, brand campaign rather than babysitting costly, logistically challenging traditional on-model photography shoots without sacrificing your brand’s high-quality model imagery.