The Very Group partners with Looklet to create automated fashion photography

Stockholm, 28 June 2022 - Looklet, a Stockholm-based innovative tech solution for creating automated on-model fashion photography and for e-commerce at scale has announced a new partnership with The Very Group, the UK-based multi-category digital retailer which operates Very.co.uk.

Very has installed a state-of-the-art Looklet photo studio within Lightbox, its own in-house photography studio in Liverpool, where up to 100 fashion items can be photographed in a single day by only one or two operators. Using Looklet’s ‘Look Creator’ styling software, the retailer can then digitally mix and match those garments on a choice of over 70 models with more than 500 facial expressions and 1,000 body movements.

The new capability enhances Very’s range of fashion photography production processes and, by decreasing dependency on vendor-provided imagery, allows the retailer to retain greater control over the consistency and aesthetics of images on its customer-facing websites. It also simplifies the logistics of transporting and photographing fashion products, significantly increasing the speed with which on-model fashion images can be created and used on site.

“We’re always looking at ways to enhance our photo production processes, and I’m happy to be announcing the next big step through this new partnership with Looklet,” Mark Stocker, Senior Creative Manager at The Very Group, said. “Not only will it help with image consistency, it will also improve cost-efficiency, optimise sample and model logistics and significantly reduce time to market.”

With annual revenue of £2.3bn, The Very Group is a unique digital business that combines online retail and flexible payments. The Group’s family of digital retail brands, led by Very.co.uk, help its 4.8 million customers access more than 2,000 big brands across fashion, home, electrical and more.

Adam Berg, CEO and Co-Founder of Looklet, said, “We are excited to support our new partners at The Very Group. We will work closely with them to bring solutions to market that impact the performance of their entire ecommerce platform, increasing the efficiency of their studio operations, cutting their time to market and boosting their conversions.”

Founded in 2009 in Stockholm, Looklet is a technology for fashion retailers’ e-commerce image production. With Looklet’s custom photo studios and styling software, retailers and brands have the flexibility of dynamic merchandising, while using real models. Looklet shoots models, digitizes them, and puts them into the system so their clients can style products. They offer a photo solution for fashion e-commerce players without in-person models or photographers.

NOTE FOR EDITOR

About Looklet

Based in Stockholm, Looklet is a cutting-edge technology for e-commerce imagery created by fashion and advertising veterans. With custom photo studios and styling software, retailers and brands have the flexibility of dynamic merchandising, using real models – without forgoing quality. Looklet offers a photo solution for fashion e-commerce players without the need for models or photographers. It is a technology for fashion retailers’ e-commerce image production, which includes Studio (plug & play solution) and virtual software. Looklet was founded in 2009 by five Swedish fashion, art, and advertising experts. Looklet shoots real models, digitizes them, and puts them into the system so their clients can style with products that were also shot on Looklet.

Media contact

Looklet: Hana Barkowitz | hana@prlab.co

The Very Group: Ashley Muldoon | ashley.auldoon@theverygroup.com